For Heterogeneous Shopping Goods,marketers Should

question 119

Multiple Choice

For heterogeneous shopping goods,marketers should

• A)utilize knowledgeable salespeople who can provide insights about different brands and models.
• B)sell through low-cost retailers.
• C)avoid selling through online stores.
• D)provide limited customer support,as customers focus mostly on low prices.
• E)keep the level of the salesforce in the retail stores to the lowest level possible.

---

Definitions:

Dissolved

The process by which a substance is integrated into a liquid making it part of the liquid's composition.

Over-The-Counter

Refers to medicines and products available for purchase without a prescription from a healthcare professional.

General Population

The total number of individuals or inhabitants in a specified area or community, without excluding any subgroups.

Drug

Any chemical substance that affects the structure or function of the body, used for medicinal purposes to diagnose, cure, treat, or prevent disease.