Direct Marketing Is

question 39

Multiple Choice

Direct marketing is

• A) personal sales contact between a representative of the company and an individual consumer.
• B) primarily concerned with the degree of market exposure.
• C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
• D) an effort to sell through only one intermediary.
• E) a strategy that works best when a producer has little working capital.

---

Definitions:

Job Rotation

A strategy where employees are moved between different jobs to increase versatility and reduce monotony.

Leadership Executive Training

Specialized programs designed to enhance the leadership skills and strategic thinking of senior executives and leaders.

Quality Management Analyst

A professional who assesses and analyzes the quality management systems of an organization to ensure compliance with standards and to identify opportunities for improvement.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, resulting in a decreased cost per unit.