Indirect Channels Are Probably a Better Choice Than Direct Channels

question 98

Multiple Choice

Indirect channels are probably a better choice than direct channels when

• A)the firm has limited financial resources.
• B)the product is a consumer product instead of a business product.
• C)target customers already have established buying patterns for where to search for the product.
• D)retailers are already conveniently located where consumers shop.
• E)All these answers are correct.

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Definitions:

Inflation Rate

The percentage increase in the price level of goods and services in an economy over a period of time, usually measured on a yearly basis.

Eisenhower Administration

The presidency of Dwight D. Eisenhower, the 34th president of the United States, from 1953 to 1961, known for its moderate political stance during the Cold War era.

Federal Government

The national government of a federation, which has specific powers accorded to it by a constitution, distinct from regional governments.

World War II Veterans

Individuals who served in the military during World War II, contributing significantly to the Allied victory.