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Intermediaries in Indirect Channels of Distribution

question 175

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Intermediaries in indirect channels of distribution


Definitions:

Champions

Individuals within an organization who actively support, advocate for, and ensure the success of a project or innovation.

Converts

Individuals who have changed their beliefs, religion, or viewpoints to align with a different or new set of beliefs or practices.

Doubters

Individuals who are skeptical or have reservations about particular ideas, plans, or projects.

Defectors

People who abandon their allegiance, organization, or principles, often moving to an opposing side or withdrawing support.

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