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Intermediaries in indirect channels of distribution
Champions
Individuals within an organization who actively support, advocate for, and ensure the success of a project or innovation.
Converts
Individuals who have changed their beliefs, religion, or viewpoints to align with a different or new set of beliefs or practices.
Doubters
Individuals who are skeptical or have reservations about particular ideas, plans, or projects.
Defectors
People who abandon their allegiance, organization, or principles, often moving to an opposing side or withdrawing support.
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