A Common "Product-Market Commitment" in a Channel System Helps to Eliminate

question 188

Multiple Choice

A common "product-market commitment" in a channel system helps to eliminate:

• A) the need for a channel captain.
• B) unnecessary and costly duplication of marketing functions.
• C) all production-oriented channel members.
• D) competition among different channel systems.
• E) the need for marketing managers in individual firms.

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