To Reduce Conflicts in Channels,a Firm Should

question 67

Multiple Choice

To reduce conflicts in channels,a firm should

• A)offer different products through each channel.
• B)provide some compensation to members of the older channel.
• C)treat channel partners fairly even when one partner is more powerful.
• D)focus on segments not currently served by existing channels.
• E)All these answers are correct.

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Definitions:

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Temperament

The inherent part of an individual's personality, including mood, behavior tendencies, and emotional responses, that is evident from a young age.

PKU

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