A Firm Would Prefer an Administered Channel System to a Corporate

question 260

Multiple Choice

A firm would prefer an administered channel system to a corporate channel system for all the following reasons EXCEPT that

• A)managing all manufacturing,wholesaling,and retailing functions in a channel is too challenging.
• B)administered channel systems are more costly to operate than corporate systems.
• C)corporate channel systems offer more control over marketing activities than administered systems.
• D)administered channel systems offer good enough channel cooperation for the firms' distribution needs.
• E)administered channel systems have some of the same benefits of corporate channel systems but without the expense.

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Definitions:

Ethos

Aristotelian concept of a source’s character or credibility in argumentation.

Narrative Analysis

A method of interpreting data by systematically studying the stories people tell to make sense of their experiences and the world around them.

Quantitative Approach

A research strategy that focuses on collecting and analyzing numerical data to identify patterns, relationships, or trends.