Coca-Cola's Carbonated Soft Drinks Are Available in Millions of Locations

question 83

Multiple Choice

Coca-Cola's carbonated soft drinks are available in millions of locations worldwide. This is an example of ____________ distribution.

• A) administered
• B) intensive
• C) horizontal
• D) selective
• E) exclusive

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Definitions:

Own Price Elasticity

A measure of the responsiveness of the quantity demanded of a good to a change in its own price.

Specific Tax

A tax that is levied as a fixed amount per unit of a good or service, rather than as a percentage of the price.

Price Elasticity

Measures the responsiveness of the quantity demanded of a good to a change in its price.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.