Which of the Following Statements Is True of How Innovation

question 79

Multiple Choice

Which of the following statements is true of how innovation and market changes create opportunities?

• A)Market changes due to product innovations lead to fewer opportunities for marketing managers.
• B)Products,customer behavior,and competition vary over time.
• C)Marketing managers should avoid seeking innovations,as they only pose challenges to a firm and are not essential to a firm's success.
• D)Managers should design new products to meet their own needs rather than meeting the needs of the target market.

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Definitions:

Molten Rock

Rock that has been heated to a liquid form by extreme temperatures within the Earth's mantle or crust.

Lava

Magma that is erupted onto the surface, or the rock mass into which it solidifies.

Uplift

The vertical elevation of the Earth's surface due to natural causes like tectonic movements.

Metamorphism

The mineralogical and structural changes of solid rock in response to changes in environmental conditions, especially at depth.