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When thinking about the product life cycle,a good manager knows that
Martin Seligman
A psychologist known for his work in positive psychology and theories related to resilience, learned helplessness, and optimism.
Meyer Friedman
A physician known for his research on the Type A personality and its association with heart disease.
Julian Rotter
A psychologist known for his work in social learning theory and the development of the concept of locus of control.
Positive Psychology
A branch of psychology focused on the study of human strengths, virtues, and factors that contribute to a fulfilling life.
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