Which of the Following Statements Does NOT Accurately Characterize New-Product

question 151

Multiple Choice

Which of the following statements does NOT accurately characterize new-product development?

• A)New-product development is costly.
• B)Some companies move too fast to launch a new product.
• C)Some companies move too slow to launch a new product.
• D)New-product development has a high risk of failure.
• E)New-product development has a low risk of failure.

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Definitions:

Progressive Relaxation

A technique for achieving a deep state of calm by tensing and then relaxing all the major muscle groups in sequence.

Exposure

The process of reducing fear or anxiety by gradually and repeatedly introducing the feared object or situation.

Aversion Therapy

A behavioral treatment method that uses negative stimuli to reduce the appeal of undesirable habits or behaviors.

Operant Conditioning

The learning of voluntary behavior through the effects of pleasant and unpleasant consequences to responses.