Which of the Following Are an Effective Source of Ideas

question 45

Multiple Choice

Which of the following are an effective source of ideas at the idea generation stage of the new-product development process?

• A)customer complaints
• B)users of the product
• C)competitors' products
• D)products found in overseas markets
• E)All these answers are correct.

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Definitions:

Jensen's Measure

A performance evaluation measure that calculates the excess return a fund generates over its expected return, given its level of risk.

Risk-Free Return

The theoretical return on an investment with no risk of financial loss, often represented by the yield on government securities such as U.S. Treasury bonds.

Beta

A measure of a security's volatility in relation to the overall market; a beta greater than 1 indicates greater volatility than the market.

Bogey Portfolio

A benchmark portfolio against which the performance of an investment portfolio is measured, often used to assess the skill of portfolio managers.