Ideas About Potential New Products Should

question 60

Multiple Choice

Ideas about potential new products should

• A)be encouraged from any and all sources,since only a few ideas will develop into successful products.
• B)not be eliminated from consideration until they have been tested in the commercialization stage.
• C)come primarily from employees of the firm,so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
• D)come from outside the firm,since studies show that really new ideas require a fresh perspective.
• E)None of these answers is correct.

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Definitions:

Supervisors

Individuals in a position of authority who oversee and manage the work of others in an organization.

Interpersonal Level

The aspect of communication or interaction that occurs on a one-on-one basis between individuals.

Cultures

The shared values, traditions, norms, customs, arts, history, and institutions of a group of people.

Misunderstandings

Misunderstandings occur when communication is not clearly understood, leading to confusion or incorrect interpretations between parties.