In the Context of New-Product Development and the Balance of Market

question 221

Multiple Choice

In the context of new-product development and the balance of market needs and company resources,marketing managers must generally

• A)recognize that new-product projects need to meet ROI goals.
• B)have various departments independently evaluate the feasibility of new ideas.
• C)develop marketing plans for goods that can't currently be produced profitably.
• D)place a product in the market quickly and not wait for a marketing plan.
• E)focus on satisfying customer needs,even if it means taking a loss.

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Definitions:

Clause

A group of words in a sentence that contains a subject and a predicate, either of which can be independent or dependent.

Predicates

The part of a sentence or clause expressing what is said about the subject; in logic, it refers to the attribute that is affirmed or denied of the subject.

Nonrestrictive Clause

A clause that provides additional information about a noun without limiting or defining it, often set off from the rest of the sentence by commas.

Reference

The act of mentioning something or citing a source as evidence.