Examlex
During the sales decline stage of the product life cycle, no firm can earn a profit.
Collective Unconscious
A concept in psychoanalysis proposing a part of the unconscious mind shared among beings of the same species, containing universal archetypes.
Personal Unconscious
Carl Jung's concept of a component of the mind containing memories and impulses of which the individual is not aware.
Superego
According to Freud, the moral component of personality that incorporates social standards about what represents right and wrong.
Ego
In psychoanalytic theory, the part of the psyche that mediates between the demands of the id, superego, and reality.
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