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As a product moves through its product life cycle,
Schizophrenia
A complex, long-term medical disorder characterized by disordered thoughts, beliefs, and perceptions, leading to a disconnect from reality (psychosis).
Medical Model
A framework that views psychological disorders as the result of biological factors and treats them with medical interventions.
Abnormal Behaviour
Actions, thoughts, or emotions that are considered deviant by society's standards, potentially interfering with an individual's functioning.
Avoidance-Avoidance Conflict
A psychological situation involving a choice between two negative or undesirable options.
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