Pfizer Corp

question 163

Multiple Choice

Pfizer Corp.is introducing a truly new product idea.Pfizer is spending a lot of money to inform potential customers and intermediaries about the availability and advantages of the new product.Although sales are rising slowly,Pfizer doesn't expect the product to become profitable for at least another year.Pfizer's new product is in which stage of the product life cycle?

• A)market introduction
• B)sales decline
• C)market development
• D)market growth
• E)market maturity

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Definitions:

Vendor

An entity that provides goods or services to another company, often within a business-to-business (B2B) relationship.

3PLs

Third-party logistics providers that offer outsourced logistics and distribution services to businesses.

Vertical Supplier

A supplier that operates within the same industry but at a different level of the supply chain, offering components or raw materials to manufacturers.

IT Gap

The discrepancy between an organization's current technological capabilities and the technology required to achieve its strategic objectives.