When Planning for the Different Stages of the Product Life

question 124

Multiple Choice

When planning for the different stages of the product life cycle,managers should remember that

• A)sometimes competitors can help to build customer interest in a new-product idea.
• B)the correct strategy depends on how quickly the new idea will be accepted by consumers.
• C)a firm that can change its strategy quickly may have an advantage over less-flexible competitors.
• D)not all new-product ideas catch on with consumers or intermediaries.
• E)All these answers are correct.