Which of the Following Is a Common Cause of New-Product

question 26

Multiple Choice

Which of the following is a common cause of new-product failures?

• A)The product fails to offer the customer a unique benefit.
• B)The company tries to follow an organized new-product development process rather than using a faster and more spontaneous "race-to-market" approach.
• C)The managers worry too much about the competition.
• D)The company delays putting the product on the market until it develops a complete marketing plan.
• E)All these answers are correct.

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Definitions:

Forgiveness

The act of letting go of resentment, anger, or claims against someone who has wronged you.

Well-Being

The state of being comfortable, healthy, or happy, encompassing both physical and psychological wellness.

Anxiety

Experiencing stress, fretfulness, or disquiet over a situation whose outcome is not yet determined.

Brainstorming

Generating as many ideas as possible while withholding criticism and evaluation.