The Stage of the New-Product Development Process in Which Marketers

question 233

Multiple Choice

The stage of the new-product development process in which marketers evaluate the firm's strengths, weaknesses, and objectives is:

• A) idea generation.
• B) screening.
• C) idea evaluation.
• D) development.
• E) commercialization.

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Definitions:

Creates

Refers to the act of bringing something into existence or producing something through a process.

Trust

A fiduciary arrangement that allows a third party, or trustee, to hold assets on behalf of a beneficiary or beneficiaries.

Implied Trust

A trust formed by the law from the conduct or circumstances of the parties involved, rather than by explicit written agreement.

Created

Brought into existence or formed out of nothing.