In the Idea Generation Stage of the New-Product Development Process

question 102

Multiple Choice

In the idea generation stage of the new-product development process,

• A)bad ideas should be discarded as soon as possible.
• B)using competitors as a source of ideas should be avoided.
• C)firms need a continuous flow of ideas.
• D)analysis of consumer complaints about current products is unlikely to generate any new ideas.
• E)None of these answers is correct.

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Definitions:

Core

The innermost layer of the Earth, composed of an iron-nickel alloy and divided into a solid inner core and a liquid outer core.

Lithosphere

The rigid outer layer of the Earth, consisting of the crust and the upper mantle.

Asthenosphere

The viscous, semi-fluid layer of the Earth's mantle located below the lithosphere, involved in plate tectonic movements and convection currents.

Less Rigid

Describing a structure or material that has a lower level of stiffness and resistance to deformation compared to more rigid counterparts.