Wujin Chu, Marketing Manager for Innovative Electronics Products, Reviews a S.W.O.T

question 13

Multiple Choice

Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.

• A) idea evaluation
• B) development
• C) commercialization
• D) screening
• E) idea generation

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Definitions:

Independent Variable

In research, a variable that is manipulated or changed to observe its effect on a dependent variable.

Longitudinal Studies

Research design that involves repeated observations of the same variables over short or long periods of time.

Risk Factor

An aspect or variable that increases the likelihood of developing a disease or injury.

Prospective Studies

Longitudinal studies that begin with a disease-free group of subjects and follow the occurrence of disease in that population or sample.