Getting Reactions from Customers About How Well a New-Product Idea

question 228

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is called

• A)concept testing.
• B)target marketing.
• C)screening.
• D)brand positioning.
• E)product liability.

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Definitions:

Pupil

The circular opening in the center of the iris of the eye, which regulates the amount of light that enters.

Lens

A transparent optical component that focuses or disperses light rays, used in a variety of devices such as glasses, cameras, and microscopes to enhance vision or capture images.

Opponent-Process Cell

A type of cell in the visual system that is believed to be responsible for processing colors by encoding differences between pairs of colors such as red-green or blue-yellow.

Thalamus

A large, dual-lobed mass of grey matter buried under the cerebral cortex, involved in relaying sensory information and acting as a center for pain perception.