When Assessing a Firm's Quality from the Customer's Perspective,marketing Managers

question 73

Multiple Choice

When assessing a firm's quality from the customer's perspective,marketing managers must take account of all instances where customers have contact with the firm and its products.These instances are called

• A)pain points.
• B)touchpoints.
• C)sales kiosks.
• D)connectors.
• E)intersects.

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Definitions:

New Regulations

Recently implemented rules or laws designed to control or govern conduct, usually within a specific activity or industry.

Appliance Producers

companies engaged in the manufacture of electrical or mechanical devices designed for household use.

Crony Capitalism

A type of economic system where business success is heavily influenced by close relationships between business owners and government officials.

Government Regulation

Government regulation encompasses the laws and rules set forth by the government intended to control or manage certain practices, activities, or behaviors within an economy or society.