Consumer Products That a Customer Buys on Sight as Unplanned

question 210

True/False

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

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Definitions:

Internal

Referring to something situated inside or within; often related to processes or features within an organism or system.

Cognitive Approach

A psychological perspective that focuses on how people think, understand, and know about the world.

Motive States

Psychological conditions that energize and direct behavior towards specific goals or needs fulfillment.

Environmental Factors

Components of the physical and social world that can influence individuals' behaviors, attitudes, and well-being.