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To assess products through the eyes of the consumer,managers should focus on
Social Benefits
Advantages or positive effects that arise from social policies, relationships, or activities, contributing to the well-being of society.
Emotional Satisfaction
The state of being content or fulfilled in one's emotional needs and desires.
Social Loafing
The tendency of individuals to expend less effort when working in a group compared to when working alone.
Group Member
An individual who is a part of a collective or team, contributing to the group's objectives and activities.
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