Why Is Brand Rejection a Big Concern for Service-Oriented Businesses

question 88

Multiple Choice

Why is brand rejection a big concern for service-oriented businesses?

• A)Customers don't buy a brand unless its image is changed.
• B)Target customers usually choose one brand over others.
• C)It is hard to control the quality of service.
• D)Copy-cats in the market can make the product obsolete.
• E)Customers want a personal touch.

---

Definitions:

Market Demand

The aggregate amount of a product or service that every consumer in a market is prepared and capable of buying at different price levels.

Long-Run Equilibrium

A state in which all factors of production and costs are variable, allowing firms to make adjustments and the market to stabilize at a point where supply equals demand.

Monopolistic Competitor

A firm in a market structure where many companies sell products that are similar but not identical.

Short Run

A period of time in economics during which at least one input is fixed and cannot be changed by businesses.