Wilbur Donald Has Had Good Experience Using Crest Toothpaste,and He

question 271

Multiple Choice

Wilbur Donald has had good experience using Crest toothpaste,and he is in the habit of buying it.His level of brand familiarity for Crest is

• A)brand insistence.
• B)brand preference
• C)brand desire.
• D)brand recognition.
• E)brand identity.

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Definitions:

Dimensions

Measurements in terms of length, width, height, or depth that define the size, shape, or extent of something.

Self-Actualizing Tendency

The innate drive towards growth, fulfillment of potential, and realization of one's true self, as outlined in humanistic psychology theories.

Inborn Capacities

Natural abilities or talents that an individual possesses from birth.

Potentialities

Capabilities or possibilities that may come into being or action; latent qualities or abilities that may be developed.