Which of the Following Statements Is True

question 117

Multiple Choice

Which of the following statements is true?

• A)Consumer demand for a specific brand at a profitable price helps build brand equity.
• B)Brand equity is likely to be higher if retailers are eager to stock the brand.
• C)The value of a brand to its current owner is called brand equity.
• D)It is usually difficult and expensive to build brand recognition.
• E)All these statements are true.

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Definitions:

Renewable Energy

Energy sourced from natural resources that are replenished faster than they are consumed, such as wind, solar, and hydro power.

Reminder Institutional Advertisements

Advertisements intended to keep the brand name in the minds of consumers by promoting the benefits of maintaining a relationship with the brand, rather than focusing on specific products.

Company's Name

The distinctive designation of a business, under which it operates and is legally registered.

Target Market

designates a specific group of consumers at which a company aims its products or services.