A Marketing Manager Developing a Marketing Mix to Sell ________

question 361

Multiple Choice

A marketing manager developing a marketing mix to sell ________ probably needs to be concerned with grading,transportation,and storing because of seasonal production and/or perishable products.

• A)component parts
• B)accessories
• C)impulse items
• D)supplies
• E)raw materials

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Definitions:

Multidivisional Structure

A structure that organizes departments into larger groups called divisions.

Direct Lines of Authority

The clear and straightforward chain of command within an organization, where orders and decisions flow from higher levels to lower levels of hierarchy.

18th-century Economist

A scholar or expert in economics who lived and worked during the 1700s, contributing to the development of economic theories or principles.