Which of the Following Statements About Packaging Is True

question 215

Multiple Choice

Which of the following statements about packaging is true?

• A)Better packaging almost always increases total distribution cost.
• B)A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C)A package doesn't have much promotion impact at retail stores.
• D)A good package can aid in the promotion effort,but it's not as effective as advertising.
• E)All these statements are true.

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Definitions:

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