A Consumer Product That a Customer Really Wants-And Is Willing

question 359

Multiple Choice

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is a(n)

• A)staple product.
• B)convenience product.
• C)heterogeneous shopping product.
• D)specialty product.
• E)emergency product.

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Definitions:

Higher Power

A spiritual force believed to be greater than oneself, often associated with faith and recovery from addiction.

Acculturation

The process by which a person or group from one culture comes to adopt the practices and values of another culture while still maintaining their own cultural identity.

Assimilation

The process by which individuals or groups adopt the customs and attitudes of another culture, often losing aspects of their original culture in the process.

Individualization

The process or practice of treating each person as unique, with their own set of characteristics, needs, and preferences.