Unsought Products

question 163

Multiple Choice

Unsought products

• A)require wide distribution but little promotion.
• B)are generally unprofitable.
• C)should not be marketed.
• D)are products consumers want but can't find.
• E)None of these answers is correct.

Understand the social psychology behind ingroups and outgroups and their perceptions.

Evaluate the methods and credibility of persuasive messages and their sources.

Understand how rapid assessments based on minimal information can lead to quick inferences about individuals.

Understand the mechanisms through which prejudicial attitudes are developed in individuals.

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Definitions:

Conscious Marketing

Ethical marketing practices that consider the welfare of society and the environment in decision-making.

Stakeholders

Individuals or groups that have an interest in any decision or activity of a business, including employees, customers, suppliers, and investors.

Interdependence

A mutual reliance between two or more entities, where each is dependent on the other for success or survival.

Conscious Marketing

An approach to marketing that focuses on making positive decisions that take into account the company's social responsibilities.