Consumer Product Classes

question 200

Multiple Choice

Consumer product classes

• A)are based on how the product will be used.
• B)are based primarily on how much effort is actually involved in making a purchase.
• C)suggest the type of marketing mix that should be used,while business product classes have little to do with the marketing mix that should be used.
• D)are based on how consumers think about and shop for products.
• E)None of these answers is correct.

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Definitions:

Less Regulation

Advocacy or initiatives aimed at reducing the number and impact of governmental rules controlling business or personal activities.

Higher Salaries

Compensation levels that are significantly above the average pay for a specific position or industry.

Regulating Attorneys

The process or guidelines established to govern the conduct and practice of lawyers by a regulatory body.

Public Interest

The welfare or well-being of the general public and society, often considered in the making of laws and government policies.