Isaac,a Marketing Manager,performs Internet Searches and Customer Surveys to Develop

question 195

Multiple Choice

Isaac,a marketing manager,performs Internet searches and customer surveys to develop and analyze new information about a market his company is planning to enter.What procedure is Isaac following in order to get the desired information?

• A)marketing research
• B)marketing information system
• C)frequency monitoring program
• D)marketing plan
• E)management information system