In Order to Utilize Big Data,marketing Managers Must

question 25

Multiple Choice

In order to utilize big data,marketing managers must

• A)decide what information can be stored.
• B)understand how quickly information can be analyzed.
• C)figure out how information can be used in marketing strategy planning.
• D)grasp the Four Vs of big data.
• E)All these answers are correct.

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Definitions:

Equity Method

An accounting technique used to record investments in which the investor has significant influence over the investee but does not control it outright.

Consolidation

The process of combining financial statements of a parent company with those of its subsidiaries to present as one economic entity.

Ownership Percentage

The share of ownership interest a person or entity holds in a company, typically expressed as a percentage of the outstanding shares.

Acquisition Method

The method used in accounting for assets acquired and liabilities assumed in a business combination.