For Raw Data to Become Useful to Marketers,they Must Be

question 70

Multiple Choice

For raw data to become useful to marketers,they must be

• A)stored in a data warehouse.
• B)transformed into information and knowledge.
• C)gathered from internal company sources.
• D)gathered from external sources.
• E)communicated to executives through a formal report.

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Definitions:

Ignoring

A behavior management strategy where certain behaviors are deliberately not reinforced, with the aim of reducing or extinguishing them by not providing attention.

Positive Reinforcement

The process of increasing the likelihood of a behavior by following it with a pleasant or rewarding stimulus.

Conditioned

Refers to a behavior or response that has been learned or acquired through association with an environmental stimulus.

Frequency

The rate at which something occurs over a particular period of time or in a given sample.