When Getting Information for Marketing Decisions,the Marketing Manager

question 141

Multiple Choice

When getting information for marketing decisions,the marketing manager

• A)may use both internal and external sources of information.
• B)may need to make some decisions based on incomplete information.
• C)may need to rely on his or her own instincts to make some decisions.
• D)should have access to ongoing information about business performance.
• E)All these answers are correct.

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