Setting Up a Marketing Information System Can Be Valuable to Marketing

question 219

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A)most companies have a great deal of useful information,but it often isn't available or accessible when the manager needs it.
• B)most market-oriented companies only need a certain type of information once or twice.
• C)marketing research data is rarely as accurate as data from a marketing information system.
• D)market-oriented managers can always use more data.
• E)a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Romantic Relationships

Interpersonal relationships characterized by emotional and physical intimacy, typically involving partners who consider each other as significant others.

Reproductive Advantages

Biological or behavioral attributes that increase the likelihood of an individual's genes being passed on to successive generations.

Passion

A strong and barely controllable emotion or enthusiasm for something.

Intimacy

A deep emotional or physical connection between individuals, often characterized by feelings of closeness and personal attachment.