A Marketing Manager Scans a Firm's MIS to Try to Obtain

question 55

Multiple Choice

A marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down.This is an example of

• A)an intranet.
• B)hypothesis testing.
• C)an experiment.
• D)a data warehouse.
• E)a situation analysis.

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Definitions:

Capital

Capital refers to financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the physical factors of production – namely, machinery, buildings, and land.

Expected Profit Rate

The forecasted rate of return on an investment or business venture, based on estimated earnings.

Gross Domestic Product (GDP)

The complete value, in monetary or market terms, of all the goods and services that are finalized within the territorial boundaries of a country within a particular period.

Investment

Allocating financial assets in hopes of achieving a return or profit.