Which of the Following Statements About the Role of Focus

question 162

Multiple Choice

Which of the following statements about the role of focus groups in marketing research is true?

• A)They stimulate discussion among participants.
• B)They involve interviewing people in a formal setting.
• C)They use close-ended,yes or no questions.
• D)They are the same as opinion leaders.
• E)They are the same as reference groups.

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Definitions:

Stimulus Discrimination

The ability to differentiate between various stimuli, responding differently based on their distinct characteristics.

Classical Conditioning

The process in which learning is achieved by regularly pairing two stimuli until a response once caused by the second stimulus becomes caused by the first stimulus.

Conditioned Stimulus

A stimulus that was once neutral but, after pairing with an unconditioned stimulus, now triggers a conditioned response.

Higher-order Conditioning

A form of conditioning involving the modification of reaction to a neutral stimulus by first associating this stimulus with another conditioned stimulus.