A Marketing Researcher Wants to Get Sensitive Information About Family

question 32

Multiple Choice

A marketing researcher wants to get sensitive information about family spending patterns as part of a survey.He is most likely to get the needed information

• A)with a mail,e-mail,or online survey.
• B)with a focus group.
• C)with personal interviews.
• D)with telephone interviews.
• E)All these choices are about equally effective for getting sensitive information.

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Definitions:

19th Amendment

An amendment to the United States Constitution, ratified in 1920, granting women the right to vote.

War Industries

Sectors of the economy involved in the production of weapons, military equipment, and other goods necessary for conducting warfare.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Operant Responding

A behavioral concept where the strength of a behavior is modified by reinforcement or punishment.