What Would Be the Best Way for the Marketing Manager

question 203

Multiple Choice

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

• A)have an interviewer go through the store with each customer
• B)observe customers with hidden cameras
• C)give customers a questionnaire after they have finished shopping
• D)install checkout counters at the end of each aisle
• E)None of these methods would be very good.

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Definitions:

Direct Management

The process of overseeing and directly controlling operations or tasks without intermediary levels of command.

Charter

A legal document that establishes a corporation or other organization, outlining its purpose, activities, and rights.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation, giving shareholders voting rights.

Shares Outstanding

The total number of shares of stock that are currently owned by shareholders, including restricted shares owned by company insiders.