Executed Marketing Strategies and Their Results Should Be Fed Back

question 49

True/False

Executed marketing strategies and their results should be fed back into a company's data warehouse so that they can be used for problem solving in the future.

---

Definitions:

Fairly Applied

a principle or rule that is implemented or enforced in an impartial, equitable, and consistent manner across all relevant situations or individuals.

Distributive Justice

The degree to which outcomes are distributed fairly.

Dignity and Respect

Treating individuals with inherent worthiness and consideration, recognizing and valuing their rights, feelings, and perspectives.

Individualism View

A view of ethical behaviour that holds that ethical behaviour advances long-term self-interests.