It Isn't Necessary for Marketing Managers to Be Involved with Marketing

question 101

True/False

It isn't necessary for marketing managers to be involved with marketing research specialists,since research requires statistical skills that managers usually don't have.

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Definitions:

Supply Analysis

The examination and evaluation of the supply side of the market, focusing on factors such as production capacity, supplier behavior, and costs.

Primary Industry

The sector of the economy that extracts and harvests natural resources directly from the Earth, such as agriculture, mining, and forestry.

Normal Goods

Goods for which demand increases as the income of the buyer increases, and vice versa.

Income Increase

A rise in the amount of money received, especially on a regular basis, through work or investments.