Which of the Following Is True of Marketing Information Systems

question 173

Multiple Choice

Which of the following is true of marketing information systems (MIS) ?

• A)They develop and analyze new information about a market.
• B)They are generally too costly and provide less information than a market research procedure.
• C)They help marketing managers improve the marketing strategy planning process.
• D)They cannot be combined with marketing research.
• E)They generally take too long to get the desired information.

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Definitions:

Compounded Monthly

A financial term describing the process where interest earned is added to the principal each month, leading to increased interest in the next month.

Lump Sum Payment

A single payment made at a particular time, as opposed to several smaller installments.

Compounded Monthly

This is the process of calculating interest on both the initial principal and the accumulated interest from previous periods on a monthly basis.

Mutual Fund

An investment vehicle that pools money from multiple investors to purchase a diversified portfolio of stocks, bonds, or other securities.