Setting Up a Marketing Information System Can Be Valuable to Marketing

question 219

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A)most companies have a great deal of useful information,but it often isn't available or accessible when the manager needs it.
• B)most market-oriented companies only need a certain type of information once or twice.
• C)marketing research data is rarely as accurate as data from a marketing information system.
• D)market-oriented managers can always use more data.
• E)a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Relevance

How closely related or valuable something is to the issue being considered.

Scholarly Articles

These are publications usually written by experts in academic or professional fields, intended for an academic audience, and often peer-reviewed.

Citations

References or quotations from or references to books, papers, or authors, especially in academic work, to give credit and context.

Quality Information

Data or facts that are accurate, reliable, and relevant to the context or requirement.