Which of the Following Observations About the Use of a Marketing

question 200

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) For most firms it pays to wait to until you have important questions you can't answer.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Users

Individuals or entities that utilize or operate a product, service, or system, often as the intended end consumers.

Feedback

Information provided about the results of an action or process, used as a basis for improvement.

Buying Center

The group of individuals within an organization who are involved in making a purchase decision.

Influencer

An individual with a significant following on social media or other platforms, whose opinions and actions can affect the buying habits or views of their audience.