Managers at Wayzata Communications,an Internet Service Provider,want Access to a Continual

question 37

Multiple Choice

Managers at Wayzata Communications,an Internet service provider,want access to a continual flow of information about their market that is available whenever they need it.Wayzata managers need

• A)a marketing information system.
• B)an intranet.
• C)a data warehouse.
• D)a customer relationship management system.
• E)big data.

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Definitions:

Accounting Data

Financial information and records about a company's transactions used for reporting and analysis.

Internal Rate of Return

A financial metric used to evaluate the profitability of potential investments, representing the discount rate at which the net present value of all the cash flows from a project equals zero.

Net Present Value

A method of evaluating the profitability of an investment, which calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Financial Calculator

A specialized calculator designed specifically to perform financial functions, including interest rate calculations, investments, and amortizations.