Which of the Following Statements Is True of Marketing Research

question 12

Multiple Choice

Which of the following statements is true of marketing research?

• A)It usually requires complex statistical techniques,so research specialists should leave planning of the research to the marketing managers.
• B)It is likely to be more effective when guided by the strategy planning framework.
• C)It should gather much less information,to avoid confusion.
• D)It ends with analyzing the situation.
• E)It keeps researchers as informed consumers.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.